1. Always put the company's interests ahead of your own interests. "De-couple" your interests from the company's interests. When someone asks "should we do such-and-such", your First Thought should be "what is best for the company?" Make sure employees, investors, everyone, understands that your first priority is the company, not yourself. Make sure they know they are working for the company, not you. They are working for the company and you are also working for the company. The fact that you founded the company should have no bearing on your putting the company's interested first. Always.
2. Always think, plan and act for the long term. Keep a mental road map ten years into the future. There really are no good short term decisions. Every decision you make should feed into the long term. You are growing an Oak Tree that will outlive you, not a dandelion that lasts for a season.
3. Customer Value, Customer Value, Customer Value. Think "how much can I deliver to my customer for $100 and still be profitable?" not "How can I maximize my profit from this $100 transaction?". That also ties into the Long Term.
4. In the long term, all energy must come from customers.
Investors and your own personal investments into it are done only to help get you moving. Delivering repeatable, profitable customer value is the only long term energy source that is maintainable. Make a b-line for delivering repeatable, profitable customer value from the beginning.
Liam
SiteLeads.net
Quality Sales Leads Through Best Practices for the Web
Tuesday, December 11, 2007
Subscribe to:
Posts (Atom)
